Role

Product Designer

Industry

Fintech

Client

TAPP Chile

Date & Duration

2023 | 1 yr

Design System & UX/UI Enhancements

Tapp is a growing digital platform that needed to scale its product efficiently. Over time, the design ecosystem had become fragmented: multiple libraries, inconsistent patterns, and duplicated components. As the product matured, this slowed down collaboration and created usability issues across flows.

My role as Senior Product Designer was to lead a component audit, propose UX/UI improvements, and ultimately atomize the design system to support growth.

Main Project Image
Main Project Image
Main Project Image

Challenge

  • Component inconsistency: Buttons, forms, and other UI elements had multiple variations without clear guidelines.

  • Lack of governance: No process to ensure new designs stayed aligned.

  • UX gaps: Certain flows lacked clarity and accessibility, creating friction for users.

  • Need for scalability: The team needed a system flexible enough to grow without chaos.

Business impact
A fragmented component library was slowing down both design and development. By consolidating and atomizing the system, the team reduced redundancy and delivery times, positively impacting time-to-market for new features and engineering efficiency, which in turn supports scalability and cost reduction.

Process

1. Audit & Analysis

  • Reviewed all existing components across products, mapping redundancies and inconsistencies.

  • Performed usability checks on high-traffic flows to identify friction points.

2. UX/UI Improvements

  • Recommended concrete fixes: simplifying forms, improving visual hierarchy, and aligning spacing, typography, and color use.

  • Ensured accessibility compliance, focusing on contrast and keyboard navigation.

3. System Atomization

  • Restructured the design library into atomic levels: foundations (colors, typography), atoms (buttons, inputs), molecules (form fields), organisms (headers, cards), and templates.

  • Created documentation guidelines to support designers and developers.

4. Collaboration & Adoption

  • Partnered with developers to ensure one-to-one mapping between Figma components and coded elements.

  • Introduced component governance rules for future scalability.

Component Audir
Component Audir
Component Audir

Results

  • Audited 150+ components, consolidating into a streamlined atomic system.

  • Reduced duplication by ~45%, improving design-to-dev handoff efficiency.

  • Increased product delivery speed: new features could be prototyped and shipped 2x faster.

  • Improved UX/UI consistency across the platform, validated in internal QA and early user feedback.

Breakpoints & Grids Image
Breakpoints & Grids Image
Breakpoints & Grids Image
Mobile Design
Mobile Design
Mobile Design
Mobile Design
Mobile Design
Mobile Design
Tapp Card
Tapp Card
Tapp Card

Learnings

  • Governance is as important as design: Without clear rules, systems degrade quickly.

  • Incremental improvements matter: Even small fixes to forms and flows had an outsized effect on usability.

  • Design and dev collaboration is crucial for adoption; documentation alone isn’t enough.

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