Michelle Zyserman
Available for work
About
I am a Senior Product Designer with over 6 years of experience delivering UX/UI solutions, scalable design systems, and strategic redesigns for e-commerce, SaaS platforms, and enterprise websites. Skilled in Figma, UI design, and system governance, I specialize in creating consistent digital experiences under tight deadlines and high client expectations. I collaborate closely with developers, product managers, and content teams to ensure seamless design delivery and alignment across stakeholders. My work spans industries such as hospitality, entertainment, retail, and AI technology, always focused on building impactful and future-proof digital products.
Work
Experience
Product Designer
Apply Digital
Remote (Spain/Canada)
| Oct 2022 - Present
Led the design of scalable design systems and UI/UX solutions for global clients in hospitality, entertainment and retail
Specialized in atomic design methodologies, ensuring consistency across multiple large-scale platforms.
Delivered end-to-end design support for web and e-commerce projects: from component auditing and information architecture to high-fidelity UI.
Partnered with developers, product managers, and content teams to streamline content migration.
UX/UI Designer
Reign
Remote (Chile)
| Oct 2020 - Oct 2022
Designed the B2B sales app for Coca-Cola Embonor (Chile & Bolivia), improving efficiency of suggested orders and order management.
Conducted user interviews, journey mapping, and flow redesign to uncover field usability issues.
Built a component library and design system, ensuring consistency across 40+ redesigned screens.
Collaborated with multidisciplinary teams in agile environments, ensuring fast delivery with validated UX improvements.
UX/UI Designer
Famiq
Hybrid (Argentina) |
Feb 2020 – Oct 2020
Standardized UX best practices across web and mobile projects, applying design thinking and scrum methodologies.
Led product discovery and benchmarking to align business goals with user needs.
Designed user flows, wireframes, and interfaces, contributing to improved usability in client-facing platforms.
Communication Analyst
Famiq
Argentina
| 2018 - Jan 2020
Designed UI for a B2B e-commerce platform, adding new functionalities and improving navigation.
Supported strategic communication campaigns across offline and online channels, including PR, email marketing (with A/B testing), and media planning.
Education
E-Commerce UX Professional
Baymard Institute
2025
Content Manager Course
Contentful
2025
UX/UI Design Course
Acamica
2019
Degree in Advertising
National University of Singapore
2014 - 2018
Skills & Tools
Experience Design
UX/UI design, design systems (atomic design, scalable libraries), information architecture, responsive web design, e-commerce & SaaS platforms, data-driven design decisions
Collaboration & Leadership
Cross-functional teamwork, stakeholder communication, design strategy, agile methodologies, storytelling, ownership & accountability
AI & Innovation
AI-enhanced design workflows, Figma plugins & integrations, rapid iteration.
Tools & Stack
Figma / FigJam, Adobe Illustrator, Miro, Jira, Confluence, Notion, Airtable, Lovable, basic understanding of HTML5 / CSS3
Languages
Spanish
Native
English
B2
Contact
Email:
Phone:
Linkedin:
Location:
Barcelona (EU/US/ARG Citizenships)
Michelle Zyserman
Available for work
Michelle Zyserman
Available for work
Michelle Zyserman
Available for work
About
I am a Senior Product Designer with over 6 years of experience delivering UX/UI solutions, scalable design systems, and strategic redesigns for e-commerce, SaaS platforms, and enterprise websites. Skilled in Figma, UI design, and system governance, I specialize in creating consistent digital experiences under tight deadlines and high client expectations. I collaborate closely with developers, product managers, and content teams to ensure seamless design delivery and alignment across stakeholders. My work spans industries such as hospitality, entertainment, retail, and AI technology, always focused on building impactful and future-proof digital products.
Education
E-Commerce UX Professional
Baymard Institute
2025
E-Commerce UX Professional
Baymard Institute
2025
Content Manager Course
Contentful
2025
Content Manager Course
Contentful
2025
UX/UI Design Course
Acamica
2019
UX/UI Design Course
Acamica
2019
Degree in Advertising
UCES - Universidad de Ciencias Empresariales y Sociales
2014 - 2018
Degree in Advertising
UCES - Universidad de Ciencias Empresariales y Sociales
2014 - 2018
Work
Experience
Product Designer
Apply Digital
Remote (Spain/Canada)
| Oct 2022 - Present
Led the design of scalable design systems and UI/UX solutions for global clients in hospitality, entertainment and retail
Specialized in atomic design methodologies, ensuring consistency across multiple large-scale platforms.
Delivered end-to-end design support for web and e-commerce projects: from component auditing and information architecture to high-fidelity UI.
Partnered with developers, product managers, and content teams to streamline content migration.
Product Designer
Apply Digital
Remote (Spain/Canada)
| Oct 2022 - Present
Led the design of scalable design systems and UI/UX solutions for global clients in hospitality, entertainment and retail
Specialized in atomic design methodologies, ensuring consistency across multiple large-scale platforms.
Delivered end-to-end design support for web and e-commerce projects: from component auditing and information architecture to high-fidelity UI.
Partnered with developers, product managers, and content teams to streamline content migration.
UX/UI Designer
Reign
Remote (Chile)
| Oct 2020 - Oct 2022
Designed the B2B sales app for Coca-Cola Embonor (Chile & Bolivia), improving efficiency of suggested orders and order management.
Conducted user interviews, journey mapping, and flow redesign to uncover field usability issues.
Built a component library and design system, ensuring consistency across 40+ redesigned screens.
Collaborated with multidisciplinary teams in agile environments, ensuring fast delivery with validated UX improvements.
UX/UI Designer
Reign
Remote (Chile)
| Oct 2020 - Oct 2022
Designed the B2B sales app for Coca-Cola Embonor (Chile & Bolivia), improving efficiency of suggested orders and order management.
Conducted user interviews, journey mapping, and flow redesign to uncover field usability issues.
Built a component library and design system, ensuring consistency across 40+ redesigned screens.
Collaborated with multidisciplinary teams in agile environments, ensuring fast delivery with validated UX improvements.
UX/UI Designer
Famiq
Hybrid (Argentina) |
Feb 2020 – Oct 2020
Standardized UX best practices across web and mobile projects, applying design thinking and scrum methodologies.
Led product discovery and benchmarking to align business goals with user needs.
Designed user flows, wireframes, and interfaces, contributing to improved usability in client-facing platforms.
Communication Analyst
Famiq
Argentina
| 2018 - Jan 2020
Designed UI for a B2B e-commerce platform, adding new functionalities and improving navigation.
Supported strategic communication campaigns across offline and online channels, including PR, email marketing (with A/B testing), and media planning.
Skills & Tools
Experience Design
UX/UI design, design systems (atomic design, scalable libraries), information architecture, responsive web design, e-commerce & SaaS platforms, data-driven design decisions
Experience Design
UX/UI design, design systems (atomic design, scalable libraries), information architecture, responsive web design, e-commerce & SaaS platforms, data-driven design decisions
Collaboration & Leadership
Cross-functional teamwork, stakeholder communication, design strategy, agile methodologies, storytelling, ownership & accountability
Collaboration & Leadership
Cross-functional teamwork, stakeholder communication, design strategy, agile methodologies, storytelling, ownership & accountability
AI & Innovation
AI-enhanced design workflows, Figma plugins & integrations, rapid iteration.
AI & Innovation
AI-enhanced design workflows, Figma plugins & integrations, rapid iteration.
Tools & Stack
Figma / FigJam, Adobe Illustrator, Miro, Jira, Confluence, Notion, Airtable, Lovable, basic understanding of HTML5 / CSS3
Tools & Stack
Figma / FigJam, Adobe Illustrator, Miro, Jira, Confluence, Notion, Airtable, Lovable, basic understanding of HTML5 / CSS3
Contact
Email:
Email:
Phone:
Phone:
Linkedin:
Linkedin:
Location:
Location:
Michelle Zyserman
Available for work
Michelle Zyserman
Available for work
About
I am a Senior Product Designer with over 6 years of experience delivering UX/UI solutions, scalable design systems, and strategic redesigns for e-commerce, SaaS platforms, and enterprise websites. Skilled in Figma, UI design, and system governance, I specialize in creating consistent digital experiences under tight deadlines and high client expectations. I collaborate closely with developers, product managers, and content teams to ensure seamless design delivery and alignment across stakeholders. My work spans industries such as hospitality, entertainment, retail, and AI technology, always focused on building impactful and future-proof digital products.
Education
E-Commerce UX Professional
Baymard Institute
2025
E-Commerce UX Professional
Baymard Institute
2025
Content Manager Course
Contentful
2025
Content Manager Course
Contentful
2025
UX/UI Design Course
Acamica
2019
UX/UI Design Course
Acamica
2019
Degree in Advertising
UCES - Universidad de Ciencias Empresariales y Sociales
2014 - 2018
Degree in Advertising
UCES - Universidad de Ciencias Empresariales y Sociales
2014 - 2018
Work Experience
Product Designer
Apply Digital
Remote (Spain/Canada)
| Oct 2022 - Present
Led the design of scalable design systems and UI/UX solutions for global clients in hospitality, entertainment and retail
Specialized in atomic design methodologies, ensuring consistency across multiple large-scale platforms.
Delivered end-to-end design support for web and e-commerce projects: from component auditing and information architecture to high-fidelity UI.
Partnered with developers, product managers, and content teams to streamline content migration.
Product Designer
Apply Digital
Remote (Spain/Canada)
| Oct 2022 - Present
Led the design of scalable design systems and UI/UX solutions for global clients in hospitality, entertainment and retail
Specialized in atomic design methodologies, ensuring consistency across multiple large-scale platforms.
Delivered end-to-end design support for web and e-commerce projects: from component auditing and information architecture to high-fidelity UI.
Partnered with developers, product managers, and content teams to streamline content migration.
UX/UI Designer
Reign
Remote (Chile)
| Oct 2020 - Oct 2022
Designed the B2B sales app for Coca-Cola Embonor (Chile & Bolivia), improving efficiency of suggested orders and order management.
Conducted user interviews, journey mapping, and flow redesign to uncover field usability issues.
Built a component library and design system, ensuring consistency across 40+ redesigned screens.
Collaborated with multidisciplinary teams in agile environments, ensuring fast delivery with validated UX improvements.
UX/UI Designer
Reign
Remote (Chile)
| Oct 2020 - Oct 2022
Designed the B2B sales app for Coca-Cola Embonor (Chile & Bolivia), improving efficiency of suggested orders and order management.
Conducted user interviews, journey mapping, and flow redesign to uncover field usability issues.
Built a component library and design system, ensuring consistency across 40+ redesigned screens.
Collaborated with multidisciplinary teams in agile environments, ensuring fast delivery with validated UX improvements.
UX/UI Designer
Famiq
Hybrid (Argentina) |
Feb 2020 – Oct 2020
Standardized UX best practices across web and mobile projects, applying design thinking and scrum methodologies.
Led product discovery and benchmarking to align business goals with user needs.
Designed user flows, wireframes, and interfaces, contributing to improved usability in client-facing platforms.
Communication Analyst
Famiq
Argentina
| 2018 - Jan 2020
Designed UI for a B2B e-commerce platform, adding new functionalities and improving navigation.
Supported strategic communication campaigns across offline and online channels, including PR, email marketing (with A/B testing), and media planning.
Skills & Tools
Experience Design
UX/UI design, design systems (atomic design, scalable libraries), information architecture, responsive web design, e-commerce & SaaS platforms, data-driven design decisions
Experience Design
UX/UI design, design systems (atomic design, scalable libraries), information architecture, responsive web design, e-commerce & SaaS platforms, data-driven design decisions
Collaboration & Leadership
Cross-functional teamwork, stakeholder communication, design strategy, agile methodologies, storytelling, ownership & accountability
Collaboration & Leadership
Cross-functional teamwork, stakeholder communication, design strategy, agile methodologies, storytelling, ownership & accountability
AI & Innovation
AI-enhanced design workflows, Figma plugins & integrations, rapid iteration.
AI & Innovation
AI-enhanced design workflows, Figma plugins & integrations, rapid iteration.
Tools & Stack
Figma / FigJam, Adobe Illustrator, Miro, Jira, Confluence, Notion, Airtable, Lovable, basic understanding of HTML5 / CSS3
Tools & Stack
Figma / FigJam, Adobe Illustrator, Miro, Jira, Confluence, Notion, Airtable, Lovable, basic understanding of HTML5 / CSS3
Contact
Email:
Email:
Phone:
Phone:
Linkedin:
Linkedin:
Location:
Location: